Shanghai 28 June - 1 July 2017

2016 Highlights

2016 Highlights


The GSMA’s fifth annual Shanghai-based event, Mobile World Congress Shanghai, was a resounding success. In fact, MWC Shanghai 2016 was the GSMA’s largest-ever mobile industry event in Asia, with more than 53,000 participants. The three-day exhibition and conference attracted executives from the industry’s largest and most influential mobile operators, device makers, equipment providers, software companies and Internet companies, as well as technology-savvy consumers.

Under the theme of “Mobile is Me”, MWC Shanghai focused on how mobile technology – from connected cars and wearable tech to the Internet of Things and smarter cities – is revolutionising every aspect of individuals’ lives and creating a personalised experience.

2016 Highlights | Mobile World Congress Shanghai

Industry leaders and mobile consumers alike were treated to a wealth of product and technology showcases, industry learning and networking opportunities, including:


Held across four halls at the Shanghai New International Exhibition Centre (SNIEC), the event hosted nearly 550 exhibitors, including 18 countries, regional & industry pavilions. Companies from across the mobile ecosystem as well as adjacent industry sectors provided an excellent product exhibition experience, including Alibaba, China Mobile, China Telecom, China Unicom, China UnionPay, Cisco, Ericsson, Ford, Hewlett Packard Enterprise, HTC Vive, Huawei, Intel, KT Corporation, Lenovo, LeEco, LG Electronics, McAfee, NEC, Nokia Shanghai Bell, Nubia, Qualcomm, SAP, SK Telecom, Snail Mobile, Sony, Tata Communications, Twitter, Visa, Volkswagen, Xiaomi and ZTE.

The Connected Lifestyle Halls at Mobile World Congress Shanghai (Halls N3 and E7) included an array of event features, exhibition zones, stands and programmes designed to bring the mobile life directly to consumers.

2016 Highlights | Mobile World Congress Shanghai

The Mobile World Congress Shanghai exhibition also included many new event features including the Mobile Gaming Zone and Mobile eSports Invitational featuring Hearthstone: Heroes of Warcraft, the Virtual Reality Zone, Drones! at Mobile World Congress Shanghai, the Device City, the CMCC Device Stage, Skateboarding with AOSHX, the Graphene Pavilion and the Youth Mobile Festival.


Building on its success at Mobile World Congress in Barcelona, 4 Years From Now (4YFN) debuted in Asia at Mobile World Congress Shanghai. More than 100 startups, 60 investors, over 50 speakers and 6,000 visitors participated in the 4YFN programme, which included exhibition as well as conference sessions, pitch presentations, workshops and interactive discussions.

2016 Highlights | Mobile World Congress Shanghai

GSMA Innovation City

The GSMA Innovation City returned for a fourth year, with 50 per cent more participating companies than in 2015. Demonstrations from Akyumen, DTS, Intel, Hangar 18 NOA, Huawei, KT Corporation, MyFC, nubia, OPPO, Thinfilm, Volkswagen and GSMA industry programmes including Connected Living, Digital Commerce, Network 2020 and Personal Data highlighted how mobile-connected products and services are improving people’s daily lives in industrial applications, home, automotive, health, agriculture and others. The Innovation City also included products from Adidas and PSA Group.

2016 Highlights | Mobile World Congress Shanghai


The two-day Mobile World Congress Shanghai conference programme included keynotes from leaders of outstanding organisations including Alibaba, AT&T Mobility, Baidu, China Mobile, China Telecom, Ericsson, HTC, KDDI, NTT DOCOMO, Oberthur, Qualcomm and ZTE.

The conference programme attracted more than 4,100 attendees, including over 300 CEOs, and addressed topics such as 5G, automotive, cyber security, digital commerce, gaming, IoT, hardware innovation, mobile media and content, and smart cities, among others.

Be sure to watch video highlights all year long at Mobile World Live.

2016 Highlights | Mobile World Congress Shanghai

GSMA and Partner Programmes

MWC Shanghai also included a range of GSMA and Partner Programmes, providing attendees the opportunity to build knowledge, gain insights and share best practices. These educational programmes focused on subjects including connected vehicles, devices, digital commerce, drones, graphene, IoT, 5G and next-generation networks, mobile entertainment, mobile security, video, virtual reality and more.

2016 Highlights | Mobile World Congress Shanghai

Outstanding Networking Opportunities

A key benefit of attending MWC Shanghai was taking advantage of networking opportunities with mobile leaders. Through several networking-focused areas within the exhibition, the Networking Club Lounge, the VIP Networking Lounge and several formal Networking Events, attendees could have a great time while growing their contacts and building their network.

2016 Highlights | Mobile World Congress Shanghai

Co-located Events

At the SNIEC, Mobile World Congress Shanghai was held alongside the Shanghai Digital Information Festival and the Smart City Expo – Shanghai Pudong, with attendees able to visit all three events. With more than 15,500 visitors and nearly 200 exhibitors, the Festival complemented Mobile World Congress Shanghai with programmes, events and activities demonstrating how citizens can utilise technology in areas such as education, healthcare, travel and entertainment. The Smart City Expo – Shanghai Pudong attracted nearly 3,000 attendees and more than 30 exhibitors and explored the development of smart cities, including the role of mobile communications, the Internet of Things (IoT), urban solutions, smart homes and more.

We’ll See You Again at Mobile World Congress Shanghai 2017

If you’d like to participate in MWC Shanghai 2017 (28 June – 1 July, 2017) to showcase your brand and services to Asia’s most influential mobile players and tech-savvy consumers, please contact us today. Opportunities include: