Agenda

The 2013 Conference programme

The 2013 Mobile Asia Expo features a thought-leadership conference programme with focus on providing essential insights on current and future trends in the industry.

If you are having trouble viewing the agenda, you may download the PDF version in English or Chinese.

Conference Programme – MAE 2013 AGENDA
Wednesday 26 June 2013 Thursday 27 June 2013
09:00 – 09:45 Opening Ceremony 09:15 – 10:45 Keynote 3 – Analysing Big Data

The need to develop new business models supporting new revenue streams will become increasingly important for operators in coming years as the disruptive nature of the internet continues to erode traditional revenue streams. Smarter networks and increased smartphone usage are providing operators with ever more intelligence relating to their customers and with this, the prospect of an entirely new resource rooted in data and analytics.
How can operators leverage their unique position to develop these new “Big Data” services? What network infrastructure investments will need to be made and who will make the best partners? Finally, how can operators address concerns surrounding privacy in an industry based on user data?
09:45 – 11:15 Keynote 1 – Connecting the Future
In the opening keynote of the 2013 Mobile Asia Expo, CEOs from some of the world’s leading operators will take the stage to discuss challenges and opportunities facing the industry, as well as how investments made to date will enable their future strategies. How the mobile industry can work towards common goals and develop partnerships with other industries will be a key factor in determining continued growth and profitability for operators.

With more and more science fiction style technologies and services already deployed, it’s easy to overlook the work still to be done to achieve the full potential of a connected economy. Join this important keynote session to learn how the mobile industry will connect us to the future.

 10:45 – 11:15 Break
11:15 – 11:45 Break 11:15 – 12:30 Profiting from Actionable Customer Insights
The richness of data today, a rapid growth in processing power and the penetration of telecoms throughout most of Asia-Pacific means that operators should be sitting on an unrivalled storehouse of actionable information about their customers. Bringing the material together in a useful and timely way, though, still presents problems.

This session examines the progress, activity and challenges remaining in understanding mobile customers and converting understanding into revenues.

 CSO Roundtable How to Make Networks Work more Efficiently?
How to make networks work more efficiently? How to satisfy the demand from an fast-growing and ever-changing base of users who expect increasingly better services? How to deal with competition from adjacent industries while managing core business profitability? How to balance long-term investment with short-term financial performance?

These are just a few examples of big questions being asked of the people running the Strategy departments of mobile operators worldwide. But which question are more relevant to a continent as diverse as Asia? Can a strategic direction be rolled out across the continent in a standard way or should country-specific adjustments be accounted for?

This high level panel will convene Chief Strategy Officers from a wide range of mobile industry players in a lively and critical discussion on the key challenges the industry will be facing in the upcoming years.

 Social Media: Making the Networks Pay
The global growth of social media usage shows no sign of slowing. With an estimated 1.43 billion social network users in 2012, there is no doubt the social networks continue to play an increasingly important part in many people’s lives.

With this growth apparent in every geographical region, what are the different strategies in play to retain growth levels and how can the different players predict where it will come from?
In the West, social media giants like Facebook are looking to the East for future growth with China as the key to total global dominance, but can it compete with local services? In the same way, can Asia’s social networks gain a foothold in the US and Europe or is social commerce the best route for sustained growth?

This session will look at the different activities in play with the world’s largest social networks, tracking which strategies will win out in the battle to make social networks pay.
11:45 – 13:15 Keynote 2 – Mobile Broadband: Bridging the Generation Gap
As Mobile Broadband penetration rates continue to rise across the world, more consumers, businesses and governments are enjoying the benefits of a connected economy. However, the rise of mobile broadband is characterised by some stark contrasts, with some operators already launching LTE advanced while others still wait to launch 3G services for the first time.

In addition, as the mobile industry matures towards next generation technologies, often leapfrogging fixed broadband infrastructure altogether, the importance of increased bandwidth availability and frequency harmonisation across geographies will become ever more important in order to support even the most conservative estimates for the projected growth in data consumption.

How is the pace of innovation in the industry being affected by this uneven deployment of mobile broadband services? How can the industry speed up the bridging of the generation gap? CEOs from across the mobile ecosystem will take to the stage to discuss how the mobile industry can continue to ensure the benefits of mobile broadband are safeguarded for the future.

 12:30 – 13:45 Lunch
13:15 – 14:30 Lunch 13:45 – 15:00 Placeholder Small Cells and the Rise of Carrier Wi-Fi
Wi-Fi is being integrated into, or alongside, an increasing number of small cell deployments – but with nothing yet certified as ‘true’ carrier WiFi, what are the most appealing business and technical use cases and evolution strategies to get the most out of WiFi? Join the discussion here.
 Spotlight on Devices
As mobile telecoms strides confidently towards mobile computing, the influences that define the look, feel and power of mobile devices are changing. In particular, consumers are now keenly aware not only of the hardware, but also of the OS that runs their device.

How will this ecosystem develop? Will we see further fragmentation or should we expect consolidation in the not-too-distant future? And how will these changes affect the devices we carry about with us? Join us in this session to find out.
14:30 – 15:45 Apps: Big Business
What’s the future for a maturing apps industry – building a big apps business or building apps for big business? This session will consider the evolving relationships along the apps value chain including: getting an apps idea to market, where the innovation is happening, making apps pay for themselves and working with developers.
 Mobile Operators
Enablers of Businiess Transformation? – Especially in ‘mobile-first’ economies, the presence of powerful mobile computing, mobile money transfers and access to information opens up a wealth of new opportunities to innovate and rethink business models among small and large companies.

This session looks at some of this innovation and associated socioeconomic trends, asking where the best opportunities are in this for mobile

GTI Summit 15:00 – 15:30 Break
15:45 – 16:15 Break 15:30 – 16:45 Mobile Wallets
Strategies to Drive Consumer Usage The number of mobile wallet solutions continues to gain momentum, but consumer adoption remains low. This session intends to explore the most effective strategies to communicate the value proposition of mobile wallets to drive consumer usage.
 Mobile and Retail: The Perfect Marriage?
As mobile moves into a more central role in channel marketing; as a bridge between the online and in-store experience, and as retailers seek to combine their physical and digital assets, what are the different ways in which mobile can allow a seamless route to this new consumer strategy?

Find out in this session that will track the current use of mobile technology across the retail landscape and showcase the latest examples of mobile retail strategy in Asia.

 Connected Living: Spotlight on Business Models
The critical role of business models in delivering connected living (M2M) services to the market.

Regional versus global models, partnerships, joint ventures, and revenue-sharing frameworks using case study examples from key vertical sectors will be examined during this session.
16:15 – 17:30 Developing the Ecosystem for NFC Services
How to develop the NFC ecosystem and successfully address consumer needs to drive continued service adoption, particularly in light of competing technologies.
Achieving alignment on industry standards, specifications and key processes.

Can Mobile Cloud Pay its Way?Many of the big issues from the early days of cloud computing have been settled, but one serious question remains for service providers looking to offer mobile cloud services – can they make any money?

This session will look to innovative uses of mobile cloud to ask what revenue potential we can expect from the next generation of mobile cloud services, and the challenges and benefits of going beyond storage and backup.

 GTI Summit    
17:30 – 17:45 Break    
17:45 – 18:30 MWL Keynote    
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